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User Profiles for Antivirus Software UIs
AbstractImagine that you are a lead usability researcher at a company that creates consumer antivirus software. Your product manager has the idea coming from market research that your company's niche should be in creating a product that has a tailored UI for specific user profiles. For instance, those who know little about antivirus software, and don't want to be bothered with specific details (basic users), would see a very simple interface; whereas those who are very interested in customization and configuration of specific details (experts) would be presented with an interface that is very technically rich and complex. Users would select the appropriate level for them at installation. SummaryThe challenge is, what combination of UX research methods would best allow us to create and modify designs for the the appropriate interfaces for say, 3-4 different classes of users? How can this research lead to specific targeted designs in the interface? Now, some real-world constraints.
- What methodologies would you propose given a 2 month timeline for giving the development team specific recommendations?
- What would you do with a) a budget of $2,000? What would you do with a budget of $20,000? You should assume a team of 2 researchers (whose salary are covered outside of the budget).
- Finally, this is a global product. How would you address the issue of creating a product with global appeal? You can assume that the biggest markets are in Germany, France, the US, and India.
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Winner of the last blog
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Amaya Becvar Weddle - $50 Amazon Gift Card. |
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Eve McGivern - Web Form Design book |
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Ebaumer - Victoria's Secret Very Sexy Gift Set for Her, $50 value |
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Charlie NB - Victoria's Secret Very Sexy Cologne for Him, a $37 value
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